Foundation CycleFunProductions (CFP) – the organizer of Holland Bike Festival and Slowbiking events – develops, initiates, organises (marketing) activities, events and produces product, impression and independent movies & animations themed around the bicycle.
- Promoting the bicycle as an ecological and sustainable form of transport and its healthy and fun.
- Advertising special bicycles and cycling accessories.
- Highlighting current themes like safety, slowing-down and sustainability.
- Improving biking skills of visitors and contestants, using Slowbiking or other (cycle) workshops.
- Raising environmental awareness by using fully or partly recyclable bicycles during activities.